TikTok Shop is now almost as large as eBay, according to EchoTik. The marketplace’s global gross merchandise value (GMV) hit $19 billion in Q3, not far off eBay’s $20.1 billion. Between $4 billion and $4.6 billion of those sales took place in the US, up 125% QoQ, making it TikTok Shop’s largest single market. TikTok’s ability to blend shopping and entertainment is turning the platform into an ecommerce powerhouse. While price concerns and value are top of mind for consumers this holiday season, so too is the desire to shop for fun—an itch that TikTok Shop is perfectly placed to scratch.

Global ad spending has steadied after a turbulent year, setting the stage for modest acceleration in 2026. Digital is still the main engine, but traditional media’s rebound will add lift as markets stabilize.

Video consumption behaviors are shifting across generations, according to a Deloitte study. Over one-third (35%) of overall consumers spend more time watching video on social media than streaming platforms. For cohorts like Gen Z, that figure is even greater: 58% of their time with video is spent on social media. Advertisers must adjust their definition of “TV” to account for different preferences for digital video consumption and adapt budgets accordingly.

Latin America’s digital ad market is transforming as new formats, channels, and players emerge. Understanding the market forces, challenges, and opportunities driving these shifts is key to staying competitive in this fast-evolving landscape.

Automation, new commerce models, and a fresh generation of consumers are transforming the rules of connection and creativity. Explore the 11 trends shaping the digital future.

This benchmark covers how ad buyers can calibrate their digital ad spending and budget allocations against the market, and how publishers and solution providers can assess whether their ad revenues align with industry trends.

This benchmark covers how ad buyers can calibrate their search ad spending and budget allocations against the market, and how publishers and solution providers can assess whether their ad revenues align with industry trends.

This benchmark covers how ad buyers can calibrate their social media ad spending and budget allocations against the market, and how publishers and solution providers can assess whether their ad revenues align with industry trends.

This benchmark covers how ad buyers can calibrate their total media ad spending and budget allocations against the market, and how publishers and solution providers can assess whether their ad revenues align with industry trends.

After years of athleisure dominating closets, denim jeans are back in the spotlight. As brands reinvest in fit, quality, and cultural relevance, the US denim market is set to reach $21.5 billion by 2028, according to Euromonitor International.

The Trump administration claimed Thursday that China has greenlit a US TikTok transfer agreement, just over a month after President Trump signed an executive order to keep the short-form video leader operational in the US. China’s commerce ministry simultaneously announced that it will collaborate with the US to solve “issues related to TikTok,” but similarly did not elaborate. Tentative talks around TikTok’s future offer short-term stability for advertisers but don’t resolve issues TikTok will face in the long-term.

Canada’s mediascape continues to change as new formats attract younger and older users alike. The GMI report for Canada is a deep dive into the country’s shifting habits relating to time spent with media, media adoption, and device ownership.

US media habits show a split between heavy streaming and enduring live TV. Gaming, immersive tech, and short video add complexity, making the market both advanced and fragmented.

As the market for personal luxury goods emerges from a prolonged period of recalibration, growth hinges on fostering innovation and engagement with core consumers across the globe.

If Amazon’s October Prime Big Deal Days event was any indication of the upcoming holiday season, consumers will keep spending on beauty products for themselves and others.

From short-form videos to AI-driven targeting, this report reveals how each generation assesses digital ads and whether they act upon them.

As brands level up their influencer marketing efforts, agencies in the space have more opportunities than ever. But they’re grappling with a landscape that is often competitive and convoluted, all while navigating the impact of AI and other shifts.

68% of US ad spending by microdrama apps went to social networks from January to September 2025, according to US ad spend reports from ReelShort, DramaBox, GoodShort, NetShort, and ShortMax, compiled by Sensor Tower.

Influencer marketing is no longer optional—it’s a performance-driven growth engine. As consumer trust and expectations reshape engagement, brands must adapt their strategies to sustain returns in a fast-moving yet maturing channel.

TikTok is undergoing a sweeping reorganization that consolidates control under ByteDance’s Beijing-based leadership. The company’s global content and distribution teams now report directly to Douyin architect Fiona Zhi, who is closely tied to ByteDance founder Zhang Yiming. The change strengthens central oversight just as the US and China approach a potential TikTok ownership deal—but it also raises questions about governance, transparency, and stability. Advertisers are pausing or shifting spend amid uncertainty over who will run TikTok’s US operations and how its algorithm and data policies will evolve. ByteDance’s move reasserts control—but risks reigniting trust concerns in its largest market.