ArticlesPricing

Products

See All Solutions →
By ProductEMARKETER PRO+Analyst Access Program
By Use CaseDetermine Market SizingDevelop StrategiesAllocate BudgetBenchmark PerformanceWin New BusinessDevelop Go-to-Market StrategyStay InformedThought LeadershipSee All Use Cases →
Advertising & Sponsorship
Boost your brand and generate demand with media programs.
Learn More →

Events & Resources

Learning Center
Read through guides, explore resource hubs, and sample our coverage.
Learn More →
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More →
Podcasts
Listen to our podcast, Behind the Numbers for the latest news and insights.
Learn More →

Topics

See All Topics →
Advertising & MarketingSocial MediaContent MarketingEmail MarketingVideoBrowse All →
Ecommerce & RetailEcommerce SalesMcommerceRetail SalesSocial CommerceBrowse All →
Financial ServicesBankingPaymentsFintechWealth ManagementBrowse All →
GeographiesAsia-PacificCentral & Eastern EuropeLatin AmericaMiddle East & AfricaNorth AmericaWestern Europe
HealthValue-Based CareDigital TherapeuticsTelehealthOnline PharmacyBrowse All →
TechnologyConnected Devices5GArtificial Intelligence (AI)Browse All →
More IndustriesReal EstateCustomer ExperienceB2BTravelSmall Business (SMB)Browse All →

Latest Articles

Explore our Research →

For creators, the biggest threat to business growth isn't burnout

Article |
 Mar 13, 2026

Upstart is the latest fintech to apply for a banking charter

Article |
 Mar 13, 2026

Citizens Bank expands private wealth services

Article |
 Mar 13, 2026

The Trump administration reportedly considers requiring banks to collect citizenship data

Article |
 Mar 13, 2026

As K-Beauty comes to H Mart, retailers should embrace big beauty trends

Article |
 Mar 13, 2026

2026 World Cup kicks off a surge of sports tourism

Article |
 Mar 13, 2026

Healthcare costs drive 33% of Americans to cut daily spending

Article |
 Mar 13, 2026

Credit unions need to digitize, broaden services, and increase flexibility to capture Gen Z

Article |
 Mar 13, 2026

Financially vulnerable homeowners are more likely to turn to BNPL

Article |
 Mar 13, 2026

Zelle breaks into nonprofit charitable donation volume

Article |
 Mar 13, 2026
Browse All →

About

Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More →
Our Clients
Key decision-makers share why they find EMARKETER so critical.
Learn More →
Our People
Take a look into our corporate culture and view our open roles.
Join the Team →
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More →
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us →
EMARKETER
This page is not optimized for mobile viewing.For the best experience, please log in on desktop and navigate to Forecasts.
Time Spent with Instagram, by Age
Overall
Social Networks
Time Spent with Social Network Video
by Device
Time Spent with Social Networks, by Device
Time Spent with Facebook, by Device
by Social Video Platform
Time Spent with Facebook Video
by Platform
Time Spent with Facebook
Time Spent with Instagram
Time Spent with Snapchat
Time Spent with TikTok
by Age Among Population
Time Spent with Facebook, by Age
Time Spent with Instagram, by Age
Among Users of Social Video Platforms
Facebook Video by Users
Among Users of Each Platform
Social Networks by Users
Facebook by Users
Mobile Facebook by Users
Instagram by Users
Snapchat by Users
TikTok by Users
Smartphone Social Networks by Users
Tablet Social Networks by Users
by Age Among Users of Each Platform
Time Spent with Facebook, by User, by Age
Time Spent with Instagram, by User, by Age
Become a Client
Does your company already subscribe?

Find out if your company offers access to EMARKETER.

Get access
Source & Notes
Data Table
Source: EMARKETER Forecast- March 2026 
Note: includes all time spent on Instagram; includes usage via any device
Additional Note: Time spent with each medium includes multitasking; for example, 1 hour of multitasking on a smartphone while watching TV is counted as 1 hour for smartphone and 1 hour for TV. Figures are rounded to the nearest minute. Estimates of average time spent with media are based on the total UK adult population according to the UK Office for National Statistics (ONS) latest release, not the number of users of each medium.
Methodology: Estimates are based on the analysis of estimates from other research firms, consumer media consumption trends, device adoption trends, company reports, primary research, and interviews.
Become a Client
Powerful data and analysis on nearly every digital topic.
Become a Client