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Explore our Research →For creators, the biggest threat to business growth isn't burnout
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Citizens Bank expands private wealth services
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The Trump administration reportedly considers requiring banks to collect citizenship data
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As K-Beauty comes to H Mart, retailers should embrace big beauty trends
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2026 World Cup kicks off a surge of sports tourism
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Mar 13, 2026
Healthcare costs drive 33% of Americans to cut daily spending
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Mar 13, 2026
Credit unions need to digitize, broaden services, and increase flexibility to capture Gen Z
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Financially vulnerable homeowners are more likely to turn to BNPL
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Zelle breaks into nonprofit charitable donation volume
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Learn More →Canada Ad Spending Benchmarks: 2025
Forecasts and Insights for Total Media, Digital, Search, Display, Retail Media, CTV, and Industry Ad Spending
Canada Ad Spending Benchmarks: 2025
Forecasts and Insights for Total Media, Digital, Search, Display, Retail Media, CTV, and Industry Ad Spending
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Table of Contents
Key Developments in Canada Ad Spending
Index of Benchmarks
Media Gallery
About This Report
This is the first installment of our annual “Canada Ad Spending Benchmarks” series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.
Table of Contents
Key Developments in Canada Ad Spending
Index of Benchmarks
Media Gallery
This is EMARKETER’s inaugural 2025 “Canada Ad Spending Benchmarks.” In each edition of this series, we look at the latest forecasts for total media ad spending and digital ad spending by format, device, and industry. Each deck in this series gives marketers the data they need to benchmark their own spending.
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Click here to view our full forecast for total ad spending in Canada.
authors
Paul Briggs
Contributors
- Bill Fisher
- Donte Gibson
- Senior Charts Editor
- Emma Noyes
- Graphic Designer, Data Visualization
- Oscar Orozco
- Senior Director, Forecasting
- Heather Sprung
- Senior Editor
- Sakina Thanawala
- Copy Editor
- Matt Torpey
- Senior Chart Editor
- Paul Verna
- VP, Content
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