AWS' new AI tool reformats live broadcasts for TikTok and Reels in seconds, unlocking scalable ad inventory.
Consumers may unplug over ad and info overload, forcing brands to rethink frequency before opt-outs rise.
Creator marketing is no longer a sidecar to retail strategy. Increasingly, it’s becoming part of the infrastructure retailers use to drive commerce media growth, unlock new budgets, and influence sales both online and in-store.
Slow turnover and 6% mortgages force companies to cut costs and double down on differentiation.
Integrated AI promises scale and speed—if brands trust the data-sharing tradeoff.
64% use them, normalizing instant, personalized answers that brands must soon match to stay relevant.
New tiers and wide-ranging rewards aim to capture more apparel dollars and deepen customer engagement.
Netflix and peers drive 33% more co-viewing and longer sessions than YouTube, boosting ad impact.
Podcast skipping may be overstated, as playback data shows many shows retain 90% or more of listeners through ad breaks.
Paramount+ rose 17%, but TV ads fell 10% as cord-cutting eroded linear’s base.
On today’s podcast episode, we present our “Unofficial Monthly Retailer Awards,” or the UMRAs, for February, including “Most Impactful Campaign,” “Best IRL Initiative,” and “Greatest Under-the-Radar Move.” Listen to the discussion with Vice President of Content and host Suzy Davidkhanian, Senior Analyst Blake Droesch, Senior Director of Content Becky Schilling, and Principal Analyst Zak Stambor.
Meta locks in a five-year supply of AI compute power, enabling speedier advancements in AI and creative development.
Sky-high operational costs are pushing ChatGPT and its rivals toward ads, while Koah is betting survival hinges on monetizing scale.
Theft and abuse drive security spending, which can add friction to the in-store experience.
AI-driven discovery, shifting grocery ecosystems, and creator influence are reshaping retail fast. Heidi Waldusky of Quad joins EMARKETER’s Suzy Davidkhanian to discuss the trends redefining the path to purchase and how brands can prepare for what’s next.
Infillion’s Catalina deal adds verified purchase data to support cross-network attribution and optimization, which should help offsite retail media grow.
With US engagement flat, brands must trade blast tactics for dialogue-driven commerce.
B2B outpaces DIY as acquisitions and project tools offset soft housing demand.