The news: X (formerly Twitter) CEO Linda Yaccarino said the social media platform is exploring offering co-brand credit and debit cards during the Cannes Lions advertising festival, per a report by the Financial Times.

X’s financial ambitions: Since Musk took the app over in 2022, his chief goal was to turn X into an “everything app” styled after China’s WeChat, which blends messaging, shopping, entertainment, and payments all on one platform. 

Musk’s vision has taken longer than planned. X Money only started beta testing last month, after targeting a 2024 launch. (X now anticipates a full rollout “soon,” per Yaccarino.) In the meantime, X is still 10 state payments licenses short of being able to operate across the entire country, risking a patchy and disjointed  user experience, if X money does in fact launch soon.