UK, France, and Germany Time Spent With Media 2026

Digital Video Uptake Is Fueling Growth in Total Media Time

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About This Report
Total media time is increasing in each of these countries. Digital use is the underlying contributing factor, with digital video being the biggest time drain.
Table of Contents

Digital usage is driving up total time spent with media across France, Germany, and the UK. Video habits in particular have a significant impact on this overall trend.

This deck covers:

  • Total time spent with media forecasts for the three countries
  • Digital breakdowns for each country
  • Deeper dives into video and social media trends underlying these upticks in time spent

authors

Bill Fisher

Contributors

Paul Briggs
Principal Analyst
Nikolai Dineros
Sol Ipuche
Chuck Rawlings
Senior Researcher
Heather Sprung
Senior Editor
Matt Torpey
Senior Chart Editor
Emman Velasco
Chart Editor
Yoram Wurmser
Principal Analyst
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