Amazon Prime Day 2025

With This Year’s Four-Day Tentpole Event, Amazon Raises the Stakes and Expands Its Dominance

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About This Report
A new four-day format for Amazon’s tentpole event will shake up the playing field.

Amazon Prime Day will enter a new era in 2025 as a four-day event, reclaiming momentum from competitors and capturing three-quarters of US ecommerce sales during the period.

This deck covers:

  • Our Prime Day 2025 forecast
  • How consumer behavior is shaping up around Prime Day 2025
  • Key opportunities for brands

This deck can help you:

  • Develop commerce strategy (retailers and brands)
  • Develop media strategy (brands and marketers)

authors

Sky Canaves

Contributors

Suzy Davidkhanian
VP, Content
Blake Droesch
Brian Lau
Senior Forecasting Analyst
Wendy Malloy
Director, Reports Editor
Emma Noyes
Graphic Designer, Data Visualization
Naomi Rebuelta
Copy Editor
Matt Torpey
Senior Chart Editor
Emman Velasco
Chart Editor
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